How much would you pay for a new pair of trainers? Perhaps £90 for a top brand, or maybe £50 for something a little less fashionable? On a new, wildly popular Chinese shopping app, you can get a pair for £6.99 – and that’s far from a one-off. A baseball cap will set you back £1.68 and a claw hammer costs £1.07.
Welcome to Temu, the world’s biggest bargain bin. Since launching a little under four months ago, Temu’s app has been downloaded more than nine million times in the UK alone, according to the data provider Apptopia. Pronounced “Tee-moo”, it has been unleashed on the West by Chinese ecommerce giant PDD, owner of Pinduoduo, a vast marketplace that in effect enables consumers to buy
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