ITV chiefs are ready to offer Holly Willoughby £1million a year to be This Morning’s jewel in the crown.
She makes her big return on September 4.
Holly’s bumper pay deal comes as ITV bosses give This Morning added zing with an exciting new makeover.
Bosses are happy to boost their sofa superstar’s salary up to £1million a year – reflecting her key role since co-host Phillip Schofield’s dramatic exit.
Holly, 42, reportedly on £700,000 a year, will be joined by a rotating cast of presenters Monday to Thursday.