![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/lionel-messi-impact-on-apple-before-first-mls-game-clear-after-ceo-tim-cooks-admission/&media=https://uknews.evprotec.com/wp-content/uploads/2023/08/0_GettyImages-1601166579.jpg&description=Lionel Messi has made a significant impact at Inter Miami since arriving at the Major League Soccer club and the club's co-owner has revealed how Apple and MLS have been affected Inter Miami co-owner Jorge Mas has provided insight into the effect Lionel Messi's transfer has had on Apple. Messi completed the blockbuster transfer to Miami in July on a free transfer. The Argentina legend left Paris Saint-Germain as a free agent after the expiration of his contract and opted to move to Florida. Since then, Messi has scored seven goals in just four appearances for Miami. His most recent game was the dramatic win over FC Dallas in the Leagues Cup where Messi scored twice including a stoppage-time free-kick to send the tie to extra time. While Messi is clearly having an impact on the pitch, it seems that off the field there have been noticeable changes. The latest, highlighted by Mas, include Apple, which has a $2.5 billion 10-year deal with MLS that began in 2023. And Mas, who is co-owner of Miami alongside Manchester United legend David Beckham, has posted a tweet revealing details of the effect of Messi's signing. Mas explained how MLS Season Pass subscribers on Apple's streaming service, Apple TV, have increased in recent weeks. Mas tweeted: 'The Messi Effect is real! Subscribers to #MLSSeasonPass on @AppleTV have more than doubled since Messi joined @InterMiamiCF. 'Also, Spanish language viewership on #MLSSeasonPass on @AppleTV has surpassed over 50% for Messi matches and continues to rise. How exciting for a truly global fan base!' Mas' tweet comes days after Apple CEO Tim Cook spoke about the effect Messi's signing with Miami has had on the company. Cook was speaking at Apple's quarterly earnings call for the three months ending on July 1. The tech giant's CEO went on to explain how Messi's arrival to the United States has helped boost the partnership between Apple and MLS. "We are excited about our MLS partnership, and we're thrilled to see Messi suiting up with In){kind=link}
Lionel Messi has made a significant impact at Inter Miami since arriving at the Major League Soccer club and the club’s co-owner has revealed how Apple and MLS have been affected
Inter Miami co-owner Jorge Mas has provided insight into the effect Lionel Messi’s transfer has had on Apple.
Messi completed the blockbuster transfer to Miami in July on a free transfer. The Argentina legend left Paris Saint-Germain as a free agent after the expiration of his contract and opted to move to Florida.
Since then, Messi has scored seven goals in just four appearances for Miami. His most recent game was the dramatic win over FC Dallas in the Leagues Cup where Messi scored twice including a stoppage-time free-kick to send the tie to extra time.
While Messi is clearly having an impact on the pitch, it seems that off the field there have been noticeable changes. The latest, highlighted by Mas, include Apple, which has a $2.5 billion 10-year deal with MLS that began in 2023.