The £120 pink floral Ghost dress that she wore for her first appearance at No 10 as first girlfriend was front-page news. The £2,870 wedding dress that she wore to marry Boris Johnson sold out in 24 hours – though, trendily, she rented hers. And what says “social media influencer” louder than a completely unrelatable home tour complete with £840-a-roll wallpaper?
If not for her husband’s antics, Carrie Johnson might have realised her potential as an influencer long ago. But having recently switched her Instagram account from private to public, and with 81,000 followers to date, I wonder if this might be the moment.
So far there haven’t been any sponsored posts, nothing #gifted. But she has started to tag the brands she’s wearing, so
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