HOLIDAY company TUI has said it will consider launching holidays to new and overlooked destinations following scorching weather across Europe.
Wildfires have broken out in holiday destinations like Greece and Italy this summer, forcing people to change their plans.
The tour operator said on Wednesday that it could now see its travel season shift to start earlier in the spring and end in the autumn.
It also highlighted countries like Belgium and Poland, where temperatures remain cooler, as potential alternative destinations for holidaymakers looking to avoid weather disruption.
Chief Executive Sebastian Ebel made the comments amid a summer that has been mired by extreme weather across southern Europe and after announcing that TUI could face up to 25 million Euros (£21.5m) in costs tied to wildfires in Rhodes, Greece.