 questions have already been asked outside Chelsea about where the funding for a sponsorship deal worth more than £40m a year would come from. Chris Jurasek, Chelsea's new chief executive officer who is also an operating executive at Clearlake Capital, was put in charge of the club's search for a new sponsor and has held talks with a number of companies. Sources claim there are other options apart from Infinite Management. Chelsea have not qualified for the Champions League, which has presented a challenge in finding a new sponsor at a similar financial level to Three. A proposed deal with Paramount was blocked by the Premier League, while Chelsea pulled out of advanced negotiations with online casino Stake. With the top-flight season starting this weekend, some experts had predicted that the club might struggle to raise more than £25million a year at such a late stage. Newcastle United, who have qual){kind=link}
Infinite Management, a new company with a tiny turnover, have offered tens of millions to appear on the front of the 2023/24 shirts
The final value of Chelsea’s proposed sponsorship with start-up company Infinite Management will be governed by the Premier League’s fair market value rules.
Infinite Management have put forward a deal to become the club’s main front-of-shirt sponsor, which one report claimed would be worth more than the £40 million-a-year paid by Three.
Chelsea are yet to confirm or comment on the proposed deal, which has raised some eyebrows given that the formation of Infinite Management was only announced this month and the new firm has investment links to the Chelsea owners, Clearlake Capital and Todd Boehly.
Tempus Ex Machina, with whom Chelsea signed a seven-year product partnership in April, acquired Biocore to form Infinite Management, whose partners include Silver Lake.