The Argentine superstar has taken to life in the US on the pitch and it would seem that his new MLS employers are reaping the rewards through commercial deals due to his star power
Lionel Messi has made a swashbuckling start to life at Inter Miami on the pitch but it appears that his arrival stateside is paying dividends off it too for his new club.
The Argentine superstar has supplied the goods for his new employers since his move to South Beach, living up to his billing with a staggering seven strikes in four outings. The seven-time Ballon d’Or holder has already helped the Herons to turn around their fortunes, with his form having proved the catalyst their run to the Leagues Cup quarter-finals.
Given the 36-year-old’s worldwide renown it is, perhaps, only to be expected that his presence stateside will result in extra commercial exposure for his new team as well. Now, it seems that the unprecedented mania surrounding Messi’s move to the US has even made the fashion industry sit up and take notice.
The Floridan franchise have announced that they have struck a deal with Japanese designer brand BAPE – otherwise known as A Bathing Ape. This will mean that enthusiasts from around the globe can purchase a unique piece of Inter Miami merchandise, which will include pullover hoodies, T-shirts, sweat shorts and caps.