![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/tesco-is-making-a-huge-change-to-yellow-sticker-bargains-at-hundreds-of-stores/&media=https://uknews.evprotec.com/wp-content/uploads/2023/08/0_Reduced-to-Clear-areas-in-Tesco.jpg&description=Tesco has made new signage - named 'reduced in price, just as nice' - to highlight its discounted products and help shoppers find them more easily while cutting down on waste at the same time Tesco is making a huge change to yellow sticker bargains at hundreds of stores around the UK after a trial at a number of supermarkets proved successful. The supermarket made new signage to highlight its discounted products and help shoppers find them more easily while cutting down on waste at the same time. The signage - which reads "reduced in price, just as nice" - is now up in just under 300 stores and there are plans to expand it to even more shops. The marked-down areas feature a wide range of products from fresh produce such as salads, meat, bread and sweet treats which are close to their expiry date. There are also end-of-season, discontinued and non-food products. Tesco Group Quality, Technical and Sustainability Director Claire Lorains said: "At Tesco we have no time for food waste and we do everything we can to reduce it. Our customers are always on the lookout for great value food, and our rebranded 'reduced in price, just as nice' signage makes it easier than ever to spot a short-dated and top-quality bargain." The initial move last October was made after a survey revealed that shoppers would pick up more yellow sticker food items if the marked-down area where they are placed would look nicer. Tesco's Hatfield Extra store in Hertfordshire was the first to feature the revamp last October. Hatfield store manager Michelle Mulholland said: "The new signage has had an immediate effect and we are seeing more people wishing to buy from our reductions area, particularly on fresh food, meaning there are far fewer items left at the end of an evening." A YouGov survey, commissioned by Tesco last year, found that 69% of customers were actively hunting for discounted items and 33% are doing it more often. Tesco chief customer officer Alessandra Bellini said: "We want customers){kind=link}
Tesco has made new signage – named ‘reduced in price, just as nice’ – to highlight its discounted products and help shoppers find them more easily while cutting down on waste at the same time
Tesco is making a huge change to yellow sticker bargains at hundreds of stores around the UK after a trial at a number of supermarkets proved successful.
The supermarket made new signage to highlight its discounted products and help shoppers find them more easily while cutting down on waste at the same time. The signage – which reads “reduced in price, just as nice” – is now up in just under 300 stores and there are plans to expand it to even more shops.
The marked-down areas feature a wide range of products from fresh produce such as salads, meat, bread and sweet treats which are close to their expiry date. There are also end-of-season, discontinued and non-food products.
Tesco Group Quality, Technical and Sustainability Director Claire Lorains said: “At Tesco we have no time for food waste and we do everything we can to reduce it. Our customers are always on the lookout for great value food, and our rebranded âreduced in price, just as nice’ signage makes it easier than ever to spot a short-dated and top-quality bargain.”