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Is the pub actually cheaper than the supermarket? We tested new alcohol tax to find out

Since the alcohol tax changes were implemented this week, lots of drinks now cost more. But the new system means it should cost pubs less to buy some booze than supermarkets. We investigated to find out…

As of August 1, the new alcohol tax means some booze bought in shops, bars, restaurants and pubs will now be more expensive – with wine and gin drinkers forced to cough up more for their favourite beverages.

Alcohol duties have risen by 10.1 per cent in line with the September rate of inflation, and in addition to this, alcohol products are now being taxed based on strength, rather than category – so the higher the percentage, the more it’ll set you back.

In a bid to encourage drinkers to cut back, it’s the biggest shake-up of the alcohol duty in 140 years. The Government claims it will help pubs restore business post-Brexit and pandemic, with the ‘Draught Relief’ cutting alcohol duty by 9.2 per cent for beer and cider and 23 per cent for wines and spirits. In simple terms, landlords will be paying less for pints and other drinks on tap than their supermarket equivalents, so it could be more cost-effective for you to head to your local boozer – but unfortunately, it’s much more complex than that.

Scroll down for a full list of winners and losers. On the announcement, the Prime Minister expressed his support for ‘British pubs’, saying: “I want to support the drinks and hospitality industries that are helping to grow the economy, and the consumers who enjoy the end result. Not only will today’s changes mean that the price of your pint in the pub is protected, but it will also benefit thousands of businesses across the country. We have taken advantage of Brexit to simplify the duty system, to reduce the price of a pint, and to back British pubs.”

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