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Advertising giant raises alarm over US tech spending

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One of Britain’s largest advertising agencies has issued a warning over spending from US tech giants hours after Apple revealed a slowdown in revenues for the third straight quarter.

WPP sank to the bottom of the FTSE 100 as markets opened after it cut its full year guidance as it said companies were delaying spending on technology projects.

It comes after Apple reported disappointing third-quarter sales of the iPhone, its flagship product, overshadowing growing services sales at the world’s most valuable company.

The world’s largest company revealed revenues of $81.8bn over the quarter, down 1pc on the previous year. Shares in Apple were roughly flat in after market trading. 

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