21 September, Saturday, 2024
No menu items!
HomeSourcesmirror.co.ukKylie Jenner's Bratz collaboration receives massive backlash for 'darkening' her skin tone

Kylie Jenner’s Bratz collaboration receives massive backlash for ‘darkening’ her skin tone

Some fans think that Kylie Jenner’s Bratz collaboration is akin to blackface. They are calling out the doll’s first celebrity project for hypocrisy.

Kylie Jenner’s recent Bratz collaboration is coming under fire for using a skin tone that fans believe is “too dark”. This is the brand’s first ever celebrity collaboration and features six versions of Kylie, each featuring a different one of her red carpet looks.

Bratz creative director, Jasmin Larian said: “Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive. Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today. We couldn’t be prouder to welcome Kylie into the Bratz family.”

Fans, though, aren’t quite so optimistic. Instead, they criticized the brand for prioritizing a white woman for their first collaborative project rather than a woman of color.

In a statement, Kylie said: “I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll. I have loved every step of the process this past year in creating these dolls alongside the Bratz team. I’m so excited they are here!”

RELATED ARTICLES

Most Popular

Recent Comments