A DISCARDED food wrapper blows along the pavement of a deserted street while under murky gun-metal skies, a few brave souls set up camp on the beach.
But it’s not just the unseasonably grey summer weather that has cast a cloud over the seaside resort of Cleethorpes.
The town on Lincolnshire’s east coast has been hit hard by years of economic downturns and a rising crime rate.
Last week it was revealed jobs in once-loved British seaside towns have plummeted by 50,000 in a decade – with Cleethorpes seeing 2,700 jobs go.
Shadow Chancellor Rachel Reeves has promised to “make our seaside towns great again” by slashing and reforming business rates.