![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/supermarket-pro-shares-savvy-own-brand-swaps-as-items-are-remarkably-like-branded-ones/&media=https://uknews.evprotec.com/wp-content/uploads/2023/08/0_Unrecognizable-woman-marvels-at-grocery-bread-selection.jpg&description=A new Channel 4 documentary series will lift the lid on the secrets behind supermarket's own-brand products amid the cost of living crisis, where people are making savvy shopping swaps When you're in the supermarket grabbing your groceries, you might instinctively reach for the big name brands when it comes to certain items, like cereal or chocolate bars. But while we all know that the own-brand versions will be kinder to our wallets, what you might not know is that they are also "remarkably similar" to the more expensive items and might even have been made in the same factory. These are just some of the little-known facts revealed in Denise van Outen's new Channel 4 show, Secrets of the Supermarket Own-Brands, which airs tonight. The first episode of the series reveals that big brand companies are often actually the ones manufacturing supermarket own-brand products. The experts on the show give some examples of products made in the same place, including Asda's Wheat Bisks, which are made in the same factory as Weetabix - but are less than half the price. They go on to share how supermarket own-brand butters are churned in the same dairy as pricier options like Anchor and Yeo Valley and Wagon Wheels and Jamie Dodgers are on conveyor belts next to Aldi's Cart Wheels and Jammy Wheels. While the list of ingredients in these items might vary slightly, the know-how, experience, and standards in which they are produced remain the same. Consumer journalist Harry Wallop said: "In some cases, the products are remarkably similar and, frankly, it's just the packaging that's different." And it seems the packaging plays a huge part in swaying someone to buy a product, as Denise discovers in the show. She's seen giving punters two identical chocolate ice cream lollies but one is branded as Aldi's own, and the other is labelled Gianni. The Gianni ice cream has a shinier packet and is given a fake backstory about the cream being churned in Italy. Despite there being no actual diffe){kind=link}
A new Channel 4 documentary series will lift the lid on the secrets behind supermarket’s own-brand products amid the cost of living crisis, where people are making savvy shopping swaps
When you’re in the supermarket grabbing your groceries, you might instinctively reach for the big name brands when it comes to certain items, like cereal or chocolate bars.
But while we all know that the own-brand versions will be kinder to our wallets, what you might not know is that they are also “remarkably similar” to the more expensive items and might even have been made in the same factory.
These are just some of the little-known facts revealed in Denise van Outen’s new Channel 4 show, Secrets of the Supermarket Own-Brands, which airs tonight.
The first episode of the series reveals that big brand companies are often actually the ones manufacturing supermarket own-brand products.