 and Snackrite's Potato Hoops (Aldi, £1.45) are made in the same place. This is because the Aldi dupe has occasionally turned up in multipacks of Hula Hoops . KP Snacks , which manufactures both Hula Hoops and Snackrites Potato Hoops, previously told The Sun: 'KP Snacks does make products for Aldi at the sa){kind=link}
SWAPPING pricey brands for supermarket knock-offs is an easy way to save a few pounds on your grocery shop.
But as a new Channel 4 show reveals, you might not even be sacrificing quality for cost.
In Secrets of the Supermarket Own-Brands, Denise Van Outen investigates how own-brand products are really made, and discovers the differences in recipes with their branded equivalents can be minimal.
In fact, the manufacturers of beloved treats like Weetabix and Maryland cookies often even produce cheaper rip-offs for supermarkets like Aldi and Tesco in the same factories.
Paul Stainton, who was Aldi’s buying director for over three decades until 2020, tells the show: “There has been a huge amount of effort by all the retailers and their manufacturers over the years to raise the quality up to the brand quality – and sometimes even beyond the brand quality.”