![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/lionel-messi-arrival-at-inter-miami-causes-unprecedented-issue-at-sponsors-adidas/&media=https://uknews.evprotec.com/wp-content/uploads/2023/07/0_GettyImages-1545255990.jpg&description=With "Messi Mania" sweeping the US, Inter Miami's kit suppliers have run into something of an issue ahead of Lionel Messi's debut against Cruz Azul in the Leagues Cup The arrival of Lionel Messi at Inter Miami has seen the sales of jerseys bearing his name reach unprecedented levels. The Argentine icon's transfer to the Floridan franchise has captured the imaginations of the public stateside, with his famous No. 10 shirt now a must-have for supporters across the US. The clamour to purchase these shirts is so ferocious that sportswear giants Adidas —the suppliers of the Herons' pale pink shirts — are now facing an issue meeting the demand. According to Front Office Sports, the sheer volume of interest has left the German company facing "unprecedented" demand. As a result, there is now a backlog in orders, meaning that anyone who is looking to get their hands on a Messi jersey could be waiting as long as October for it to arrive. Efforts are underway to essentially do six month's work in half that time, in a bid to get shirts from the production line to consumers by the beginning of autumn. The senior director of merchandising at Sports Endeavors — who own Soccer.com — has already explained that the backlog has been exacerbated by Messi's arrival in the US. He said: 'The backorder situation is a result of the time needed to meet demand that is 25 times greater than it otherwise would have been had Messi not moved to Inter Miami." As "Messi Mania" sweeps the nation, it is apparent that the 36-year-old forward will reap the financial benefits from his decision to move to MLS due to an agreement which has been struck with Adidas. The merchandise sales in question will be music to the ears of the veteran star, with the World Cup winner taking home a share of the profits from all MLS merchandise sold. Messi has had a deal with Adidas since 2007 and is undoubtedly one of the company's most bankable stars, with the sportswear company also supplying kits for the 29 teams in t){kind=link}
With “Messi Mania” sweeping the US, Inter Miami’s kit suppliers have run into something of an issue ahead of Lionel Messi’s debut against Cruz Azul in the Leagues Cup
The arrival of Lionel Messi at Inter Miami has seen the sales of jerseys bearing his name reach unprecedented levels.
The Argentine icon’s transfer to the Floridan franchise has captured the imaginations of the public stateside, with his famous No. 10 shirt now a must-have for supporters across the US. The clamour to purchase these shirts is so ferocious that sportswear giants Adidas -the suppliers of the Herons’ pale pink shirts – are now facing an issue meeting the demand.
According to Front Office Sports, the sheer volume of interest has left the German company facing “unprecedented” demand. As a result, there is now a backlog in orders, meaning that anyone who is looking to get their hands on a Messi jersey could be waiting as long as October for it to arrive.
Efforts are underway to essentially do six month’s work in half that time, in a bid to get shirts from the production line to consumers by the beginning of autumn. The senior director of merchandising at Sports Endeavors – who own Soccer.com – has already explained that the backlog has been exacerbated by Messi’s arrival in the US.