 don't realise lab diamonds even exist, while just 26% feel they have a good knowledge of what a lab-grown diamond is. The research was commissioned by diamond retailer, Queensmith, based in London's historic Hatton Garden district. And it emerged that the demand for lab-grown diamonds has increased by 2,860% in the last five years – as they are seen as more sustainable (43%), and better value for money (55%). Meanwhile, 69% of those polled admitted they wouldn't be able to tell the difference between the two types of gems – as lab diamonds are identical both physically and chemically to their natural counterpart. Figures from Queensmith show that in 2019, its lab-grown diamond sales equated to just 1% of overall diamond sales – but this year, that figure has swelled to 81% of overall sales, with the jeweller on track to sell 1,900 lab-grown diamonds. A spokesman for the brand, which commissioned the research, said: 'It's no surprise to see people willing to move away from mined diamonds. 'Lab-grown diamonds provide a great alternative that is more affordable and less impactful on the environment, which is a big concern for most people. The trend of people moving towards lab-grown alternatives isn't going awa){kind=link}
As a result, the same number say they would be willing to switch to laboratory diamonds in jewellery, such as engagement rings – as they cost up to 85 per cent less
This video shows eagle-eyed Brits put to the test to see if they can spot the difference between a mined diamond and a laboratory-grown diamond.
Couples were stopped in the street and presented with one of each type of diamond â with most struggling to tell the difference.
They were also asked to guess the price difference between mined and lab diamonds â and many were shocked to discover the latter costs up to 85% less.
It comes as a poll of 1,500 would-be husbands and wives revealed seven in ten would consider swapping a traditional, mined diamond, for a lab-grown alternative.