Apple’s British sales bounce back to record £1.5bn after Covid slump

Strong demand for most expensive iPhones drives up revenues despite cost of living crisis

Apple’s UK sales have bounced back to a record £1.5bn amid strong demand for its top-of-the-range iPhones.

The company’s UK retail arm, which includes its British bricks-and-mortar stores, reported a 61pc surge in revenues in the 12 months ending in September 2022.

The uptick represented a sharp recovery after sales fell during the pandemic. Revenue dropped from £1.4bn in 2019 to £971m by 2021.

However, Apple rode a wave of consumer spending that followed the end of lockdowns as interest rates remained low for a period and people spent built-up pandemic savings.