JOEY Essex is now a multi-millionaire who splits his time between Dubai and the UK.
But before he shot to fame in The Only Way Is Essex, he once lived a much more normal job away from the spotlight.
Joey, 32, joined the hit ITV2 reality programme in 2011 and has been a hit with viewers ever since.
But before he rose to prominence, he used to sling fish at Billingsgate Market in London’s East End.
And it seems that Joey has never forgotten where he came from as he took to Instagram with a strong message for his followers.