![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/instagrams-threads-is-a-much-needed-twitter-competitor/&media=https://uknews.evprotec.com/wp-content/uploads/2023/07/130308362_72e58017-ac25-4b46-b059-320f674419e0.jpg&description=Image source, Studio52 Image caption, Steven Bridges told the BBC he thought Threads could be good for new influencers Thirty million may have signed up for Meta's newly launched Threads app, but what do its users actually think? Threads, pitched as a "friendly" rival to Twitter, has many similar features to the other social media platform. Its lead feature is allowing users to instantly create a network with people they follow on Instagram. And Steven Bridges, a YouTuber with 448k followers, told the BBC he saw Threads as a "much-needed competitor" to Twitter. "Right now, there are a lot of people not happy at all with how Twitter's being run," he said. "Threads gives them a potentially viable place to engage in the same way that they would use Twitter. "People sort of know that Meta can run a social media company, so it gives a little bit of confidence that as it scales it will stick around and hopefully be well-moderated." Steven said that he expected Threads to see an influx of content creators, who will typically create profiles on new social media platforms to attract an audience. "Almost every influencer, whether they like it or not, or whether they want Threads to succeed or fail, will be hopping on Threads just in case it does succeed," he said. "There is potentially a small advantage or a large advantage to being an early adopter of Threads - you certainly will have less people in the Threads ecosystem, so maybe you can get more followers quicker or something like that. "Particularly, it's going to be relevant to new influencers that want to gain an audience... because if you post early and post regularly, perhaps you'll grow as the platform itself grows." Dhruti Shah, creative lead at consultancy Have You Thought About and a former BBC journalist, called Threads "really exciting" as a new platform, but said it might be hard for users to cut through the noise. "Right now it honestly feels like you're at an ice skating rink, where everybody's jumping on and){kind=link}
Thirty million may have signed up for Meta’s newly launched Threads app, but what do its users actually think?
Threads, pitched as a “friendly” rival to Twitter, has many similar features to the other social media platform.
Its lead feature is allowing users to instantly create a network with people they follow on Instagram.
And Steven Bridges, a YouTuber with 448k followers, told the BBC he saw Threads as a “much-needed competitor” to Twitter.
“Right now, there are a lot of people not happy at all with how Twitter’s being run,” he said.