WILLIAM Hill has been taking bets from the UK public since 1934, starting out life as a high street and on-course bookmaker before expanding online in the early 2000s.
The success of William Hill has made it the subject of numerous takeover bids, and in 2021, one of those finally came to fruition when the company was sold to American gambling operator Caesars Entertainment.
However, the 888 Holdings group acquired the rights to the William Hill brand earlier in 2022, and so the name lives on in the UK betting industry. It is one of the world’s leading online betting and gaming companies.
Bet £10 and get £30 in free bets
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