 Martin Lewis has warned of a 'frightening' new investment scam using a deepfake video of him. The Money Saving Expert urged authorities to 'step up' and stop internet giants from publishing such content, saying people will lose money and 'lives will be ruined'. Highlighting the sophisticated new con on Twitter, he wrote: 'This is a scam by criminals trying to steal money. 'This is frightening, it's the first deep fake video scam I've seen with me in it. Govt & regulators must step up to stop big tech publishing such dangerous fakes. People'll lose money and it'll ruin lives.' WARNING. THIS IS A SCAM BY CRIMINALS TRYING TO STEAL MONEY. PLS SHARE. This is frightening, it's the first deep fake video scam I've seen with me in it. Govt & regulators must step up to stop big tech publishing such dangerous fakes. People'll lose money and it'll ruin lives. https://t.co/ZzaBELg1kg — Martin Lewis (@MartinSLewis) July 6, 2023 The AI-generated clip of Mr Lewis purports to show him backing an investment scheme by the social media platform's owner, Tesla and SpaceX CEO Elon Musk. In it, the deepfake consumer champion says: 'Elon Musk presented his project in which he has already invested more than $3 billion. 'Musk's new project opens up great investment opportunities for British citizens. No project has ever given such opportunities to residents of the country.' The AI-generated clip of Mr Lewis purports to show him backing an investment scheme by Elon Musk (Picture: Twitter) Mr Lewis, founder of financial advice website MoneySavingExpert.com and host of The Martin Lewis Money Show Live on ITV, which sees him offer advice to members of the public on topics such as the cost-of living-crisis and rising household bills, sued Facebook for defamation back in 2019 after the social media site published scam ads featuring his image. As part of an out of){kind=link}
NEWS… BUT NOT AS YOU KNOW IT
Martin Lewis has warned of a ‘frightening’ new investment scam using a deepfake video of him.
The Money Saving Expert urged authorities to ‘step up’ and stop internet giants from publishing such content, saying people will lose money and ‘lives will be ruined’.
Highlighting the sophisticated new con on Twitter, he wrote: ‘This is a scam by criminals trying to steal money.
‘This is frightening, it’s the first deep fake video scam I’ve seen with me in it. Govt & regulators must step up to stop big tech publishing such dangerous fakes. People’ll lose money and it’ll ruin lives.’