 and on the girls' there's Tink, who should have been contractually obliged to marry Mitchel Taylor and then pursue a career in military intelligence, purely for the 'Tink Taylor Soldier Spy' headlines. Sadly, that will never happen now. Mitchel has coupled up with Abi and Tink has already been eliminated. Even if she hadn't, though, I sense it would've been a long shot as 'Love' seems to be the last thing on the minds of the Islanders, who are an obnoxiously self- centred and egotistical bunch who have clearly realised their social media following will long outlast any holiday romance. It's a cynical, if entirely logical, approach I suppose, given how relentlessly ITV has been milking the commercial opportunities and product-placing the life out of Love Island. As far as a light entertainment show goes, though? It makes for lousy viewing. Quite often they'll snog, occasionally they'll argue, but things got so slow last week ITV2 had to re){kind=link}
IF anything became clear from This Morning’s Phillip Schofield scandal, it was ITV’s contempt for its own viewers who they dismissively referred to as “Towerblock Traceys”.
It’s an attitude not confined to daytime TV either.
Because, if you want more evidence, you should watch its new drama Riches, where no one even tries to disguise their loathing for the network’s core audience.
Or you could just tune into ITV2’s cash cow Love Island which, over two 2023 series, has now been broadcast for 90 days this year and unlike the viewers, shows no signs of flagging.
Indeed, it’s only just reached the Casa Amor stage, a divisive mingling that’s brought with it some much-needed drama, 12 new Islanders and a couple of funny names.