Experts point to trend towards having tanned skin from the 1960s as cheap package holidays to Spain and other European hotspots became more affordable
Skin cancer diagnoses have surged to record levels linked to the boom in cheap package holidays abroad in the 1960s.
Cases among middle aged Brits have tripled and experts predict a continued rise among those in their 50s and over developing melanomas.
Cancer Research UK said diagnoses across all age groups have reached a record high with 17,500 people diagnosed annually in the UK.
Case rates among the over-54s have risen by 195% since the 1990s – between 1993 and 1995 21.3 people that age were diagnosed with melanoma out of every 100,000.