8 September, Sunday, 2024
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Hosting World Cup in Qatar is joyless marketing op aimed at corporate investors

DAY THREE in the Big Brother house and the inmates are already threatening to go full Lord of the Flies.

And, yes, we’ve already identified Piggy.

So it’s probably a good job that we’re holed up in a country where alcohol is forbidden – unless you count the fan zone’s £12-a-pint Budweiser, which barely counts as booze.

Welcome to Qatar, the beautiful desert land of sun, sand and concrete.

With all the matches being staged within spitting distance of each other, for the first ever World Cup, all of Fleet Street’s finest sportswriters (plus a few of us pretenders) appear to be staying in the same apartment block in the appropriately named Al Sadd district of Doha.

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