NEWS… BUT NOT AS YOU KNOW IT
Having enlisted the likes of supermodel Cindy Crawford to front campaigns in a bid to outdo rival Coca-Cola, Pepsi believed they’d struck gold when they devised their next hit advert.
On the back of cans, soda drinkers could peel off a coupon of which 125 would get you a pair of shades or, alternatively, for a cool 7,000,000, take home a Harrier Jet.
Having seen the advert, which played across the US and did not have a disclaimer, plucky student John Leonard decided he would accept the challenge, and do whatever it takes to claim the prize.
After calculating how much it would cost to purchase multiple warehouse, workers, and, of course, the millions of Pepsis necessary for the vast sum, John believed he had drawn a blank.