More than two thirds of customers now seek out markdowns
Tesco is renaming the “Reduced to Clear” section of their supermarkets to make it more appealing to customers, as a growing number of shoppers look to discounted produce to cut costs.
The new permanent signage, which will now describe yellow-sticker products as “reduced in price – just as nice”, will be installed in 100 stores by Christmas as part of the section’s “facelift”, according to the chain.
In a YouGov survey commissioned by Tesco, more than two thirds of customers now seek out markdowns, and 33pc said they look out for discounted products more frequently.
However, the look of the chain’s “Reduced to Clear” areas was found to have put buyers off – with 29pc of respondents saying that they would shop reduced items more often if the section “was made more visually appealing”.