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HomeSourcesthesun.co.ukStruggling households too embarrassed to ask for financial help

Struggling households too embarrassed to ask for financial help

MILLIONS are set to feel the financial squeeze this Christmas but are too embarrassed to ask for help, especially from family.

A poll of 2,000 UK adults found 44% will feel the financial pressure this festive season, but three quarters of those are too proud to split the costs.

It comes as the cost-of-living crisis causes anxiety for 58% in the lead up to December, and 44% find the festive season the most stressful time of the year.

But 30% are not planning to ask to share the cost of the celebrations with family and friends this festive season.

Top reasons for this include fears of dampening the festive mood (20%), not knowing how to approach the conversation (18%) and embarrassment or shame (17%), according to the research commissioned by PayPal.

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