The toilet rolls will be double their original size, reducing the amount of cardboard, plastic and lorries needed to transport them to and from stores – it’s all part of Asda’s plans to reduce its carbon footprint
Asda has doubled the size of its toilet rolls in an effort to reduce the amount of cardboard and plastic needed to produce them.
The supermarket hopes that the change will remove 74 tonnes of plastic and save 760 tonnes of cardboard a year in a bid to reduce its carbon footprint.
Asda says it is the first UK supermarket to change all of its own brand toilet rolls to a new FSC accredited double length roll.
The toilet rolls will be made from 30% recycled content and will even include a new pack size on the customer favourite “quilts and coconut” fragranced packs.