Exclusive: Mark King, who has a strong record of success, is poised to replace Greg Norman
LIV Golf have been in discussions with one of the golf businness’ most respected figures about becoming chief executive in a move which could result in Greg Norman being moved upstairs.
Mark King, the former CEO of Taylormade, is known to have attended several LIV events this season and it is understood that the American has met with Yasir Al-Rumayyan, the governor of the Saudi Public Investment which is funding the rebel circuit.
If a deal is struck to bring King into the LIV hotseat it will cause alarm on the traditional Tours, because King has such a strong record of success in the industry.
King’s time at equipment-maker TaylorMade saw sales grow from $300 million to nearly $2bn and then as president of Adidas in North America, King, 60, tripled sales in four years.