 This is where it all began, and it's definitely not one to write home about. The advert sees a shadow of a woman and her dog created by a variety of products, with a light being placed down first, giving us major Pixar vibes. It was the first advert from the retailer in three years and you would have thought it would have been a little bit more creative, right? Alas, it wasn't. 15. Clues (2008) Like other early efforts, the 2008 ad predated John Lewis' fondness for telling us a festive story, and instead consisted of a bunch of people sitting in silence before showing us what Christmas presents they were clearly thinking about in their quiet contemplation. With a slowed down piano version of The Beatles' From Me To You giving us an indication of what was to come in John Lewis ad soundtrack terms, this is pleasant but not terribly exciting – which is why many of us may even have forgotten they even released a festive ad in 2008. 14. The Feeling (2009) To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video The first John Lewis ad to be produced by the Adam & Eve/DBB agency (who have produced them ever since),){kind=link}
NEWS… BUT NOT AS YOU KNOW IT
In recent years the John Lewis Christmas advert has become as much a part of the festive season as tinsel, turkey and Santa.
And the 2022 effort is set to tug on your heartstrings once again, shining a light on care experienced children in the story of a middle-aged man trying to master the art of skateboarding in a bid to bond with a teenage girl his family is fostering.
It’s funny and tear-jerking in equal measure – but just how will it measure up to the retail giant’s previous festive efforts?
Let’s take a look back at the John Lewis Christmas ads which have charmed us over the past decade and a half, and ask the question – which of them is the best of all?