There was probably a time when posting videos about the politics of farming on social media definitely wasn’t considered cool.
But TikTok may have changed that, and it could be changing the results of elections too.
Videos about this month’s US midterms have been viewed hundreds of millions of times.
There are concerns about the spread of misinformation on the platform, but young influencers insist it can be a force for good.
“It’s a social media election and TikTok is playing a huge part,” Sam Shlafstein from Gen-Z for Change tells BBC Newsbeat.