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Martin Lewis is already rolling his eyes at this year’s I’m A Celebrity campers

NEWS… BUT NOT AS YOU KNOW IT

Martin Lewis doesn’t want to hear I’m A Celebrity stars claiming they don’t know why they signed up.

The new series of the hit ITV reality show got underway last night with the likes of Olivia Attwood, Boy George and Chris Moyles heading into the jungle, but the Money Saving Expert founder is done with contestants not being honest about the reasons for taking part.

Less than 15 minutes into Sunday’s launch, he tweeted: ‘I do roll my eyes when I hear “I don’t know what I’m doing here” on #ImACeleb.

‘It’s an entertainment TV booking. You’re on there for one or more of… 1) a paycheque 2) to boost your profile 3) to rehabilitate your image… Simples’

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