Move to plush new building in St Petersburg shows growing status of its leader and ‘Putin’s chef’ Yevgeny Prigozhin
The Kremlin’s mercenary Wagner Group has given itself a corporate makeover, ditching its skull and sniper crosshairs logo for an anodyne “W” and setting up headquarters in a plush skyscraper in St Petersburg.
The rebrand is part of Wagner’s remarkable shift from a shady Kremlin asset deployed to do Vladimir Putin’s dirty work in Africa and Syria to a mainstream militia that plays a crucial role in the Ukraine war.
At the office’s opening on the outskirts of St Petersburg on Friday, stocky men in sharp dark suits stood around in a spotless white foyer giving journalists interviews as Russian fighters in combat uniforms watched on.
Reporters were shown around the 23-storey glass and steel building, which had “PMC Wagner Group” and a new W logo emblazoned on the revolving glass door and reception desk. Wagner’s previous logo was a grinning skull framed by the crosshairs of a sniper rifle.