LORD almighty, I feel my temperature rising.
There are Elvises everywhere – on stages, in streets, on rollercoasters- and I don’t know which way to turn.
I’m at the largest Elvis festival of its kind in the world, according to organisers, and it’s held in a small town in South Wales with no connection to the singer (although the Preseli Hills and parish of St Elvis aren’t too far away).
Every September, the Victorian seaside town of Porthcawl gets all shook up as 40,000 Elvis fans treble its population.
Over three days, more than a hundred ETAs (Elvis Tribute Artists, as they prefer to be known, rather than Elvis impersonators) come to pay homage to the King.