NEWS… BUT NOT AS YOU KNOW IT
Digital fashion and beauty brand Eliza has transformed a printed Metro advert into a potential viral video on social media app TikTok.
The latest advert to get the online treatment was a clever limerick penned by Eliza managing director Hannah Blake.
Reflecting Eliza.co.uk’s mission to deliver relatable, affordable advice and inspiration to readers, the poem highlights how the content across its website, Instagram and TikTok accounts can help inspire Metro readers to switch-up their wardrobe choices and beauty regime.
The fun video version shows a commuter transforming her look after accessing Eliza via the Metro’s scannable ad and taking its expert editors’ advice.