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NETFLIX is today rolling out its cheapest-ever subscription tier as the cost of living crisis bites for millions across the globe.
The new ad-supported payment plan costs £4.99 a month in the U.K and launches this afternoon.
For viewers on the new plan, adverts between 15 and 30 seconds long play before and during series and films.
It marks a significant departure from Netflix’s years-long commitment to operating its service without adverts.