 is the challenge of constant change. Just when you think you have got to grips with the latest schools of thought in search marketing, Google rolls out yet another algorithm update and BAM! you're back to crawling industry forums and blogs, trying to find out what on earth happened to the digital landscape as you knew it. On top of this, user interaction with search is forever evolving. New devices can influence the formula for information seeking, and subsequently how search marketers work to match content to user intent. We also know that informational interests are not static: in February 2022, Google (re)confirmed that approximately 15 per cent of searches carried out every day have previously never been seen by the search engine. It's all rather a lot to keep up with. Though many marketers who handle a website's search presence will earnestly tell you, with a slightly twitching eye, that it is one of the things they love most about working in the field. There's an abundance of great blog and thought leadership content out there that can help you keep abreast, however, a quick search for 'best SEO blogs' brings up numerous lengthy lists of resources for search marketers. Ironically, a lot to stay on top of. Here, we set out to present seven of the best SEO resources, by category, to help keep your learning path as efficient as possible. 1. Good for beginners Backlinko Brian Dean's Backlinko blog has long been a favourite among SEO professionals. His writing style is conversational, making for pleasurable reading for anyone looking to improve their website's search visibility via content creation, as well as backlinking – the latter being a particular favourite topic for the writer. In January 2022 Dean sold Backlinko to SEO software company SEMRush and, while the blog isn't as active as it once was, it's absolutely worth rummaging through its archives for excellent beginner guides){kind=link}
From ever-iterative best practice guides to ‘what now, Google’ newsflashes, working in SEO means you’re never short of reading material
One inescapable factor of working in the world of search engine optimisation (SEO) is the challenge of constant change. Just when you think you have got to grips with the latest schools of thought in search marketing, Google rolls out yet another algorithm update and BAM! you’re back to crawling industry forums and blogs, trying to find out what on earth happened to the digital landscape as you knew it.
On top of this, user interaction with search is forever evolving. New devices can influence the formula for information seeking, and subsequently how search marketers work to match content to user intent.
We also know that informational interests are not static: in February 2022, Google (re)confirmed that approximately 15 per cent of searches carried out every day have previously never been seen by the search engine.
It’s all rather a lot to keep up with. Though many marketers who handle a website’s search presence will earnestly tell you, with a slightly twitching eye, that it is one of the things they love most about working in the field.